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Model
Public Service Broadcasting System For Lesotho
Since her return to democracy in 1993, Lesotho
has made great strides in giving back the people their democratic
rights to freedom of speech, freedom of the press and the right
to information (in terms of the Access to Information bill
which may soon go to Parliament for enactment). The airwaves
have
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been opened up and there are
several private radio stations to prove it.
In spite of this liberalised situation, there is
still a sense in which more progress can still be expected in the
broadcasting environment in Lesotho . For one thing there is still
no community radio or radios. Some could argue that Catholic Radio
(CRFM) is a community radio. However, in Lesotho 's context we must
necessarily look to the countryside and assess the needs of rural
communities and the extent to which community radio might best serve
the needs of such communities. Secondly, there is still no public
broadcaster in the sense further elucidated above.
Radio Lesotho is a government radio station established in the mid-sixties
following independence. Since its establishment it has existed solely
for propagating the government's viewpoint on all matters of national
importance. Throughout the sixties, seventies and even the eighties,
it has existed only for the simple expedient of being the government's
organ virtually to the exclusion of all other shades of political and
social opinion. During the nineties, there was an attempt to provide
an opportunity to all registered political parties to deliver their manifestos
to the voting public through radio. But this concession to minority opinion
stops there.
It is an undeniable fact that democracy in Lesotho has taken root. The
ruling party has firmly stamped its authority on the political landscape
of this country. It is now time to move with the times and catch up with
the rest of the enlightened world. We see countries in the region which
have made strides in adopting far-reaching media policies based on a
fundamental respect for the diversity of their populations, not only
from the point of view of differing political views but also from that
of language, culture and social class. In Lesotho , this classification
is often blurred by our well-known homogeneity. That notwithstanding,
there still exist minority groups whose voices are often not heard. This
needs to change.
A way Forward
To change this situation, the country needs to redefine our national
broadcaster, Radio Lesotho , in relation to its ownership by and accountability
to, the public and the commitment to a set of public service principles
that set a clear mandate.
To achieve this Lesotho will have to introduce a broadcasting system
that serves that local as well as the national needs of her citizens,
promoting local democracy and cultural diversity. A three tier system
of broadcasting consisting of public, commercial and community broadcasters,
is advocated for this reason.
Radio Lesotho should be committed to the decentralisation of programme
production and transmission so that its programming can address the problems
and concerns of local communities. This can be achieved by the commissioning
and broadcast of local programmes. Programmes can initially be broadcast
on local time slots on the national channel. In the long term they can
be broadcast by channels that are fully decentralised local public broadcasting
services in their own right. Back
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