MISA's vision is of a Southern African region in which the media enjoys freedom of expression, independent from political, economic and commercial interests, pluralism of views and options. Our vision is of a region where members of society, individually or collectively are free to express themselves through any media of their choice without hindrance of any kind. A region too, where access to information must be unhindered and where information is readily available.

MISA is a dynamic, member-driven regional organisation with national chapters coordinated by a professional secretariat which seeks - through media monitoring, training, capacity building, research and the distribution of information - to foster free, independent and diverse media throughout Southern Africa in the service of democracy and development as stated in the Windhoek Decleration and the African Charter on Broadcasting.